Marketing and advertising
Develop an effective marketing strategy for your new business. You can promote your business in various ways, including advertising on radio, television or print media, signage, business cards and direct mail. Take care that your advertising gives customers accurate and truthful information about your business.
Use our free marketing planning resources to help create your strategy for success:
A template and guide to help you target your business' marketing efforts.
A marketing planning app to provide you with a template for success, available now to download for Android™ tablets and iPad.
The story of Edwin Z Ingleton, ice-cream tycoon.
A growing number of businesses form networks to tackle the difficulties of operating a small business. By developing networks it's possible to reduce costs through bulk purchasing, sharing staff and winning larger contracts than would've been impossible by working alone.
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