How do I choose a business name? 

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Choosing the right name will help ensure you’re creating the right image for your business. It'll also help to distinguish it from your competitors. Before deciding on your name you should familiarise yourself with the different registration requirements.

A business name is the name under which your business trades. It can be registered nationally with the Australian Securities & Investments Commission (ASIC) External link, meaning that your business can operate in any state or territory.

A company name must be registered with ASIC. But if you want your company to trade under a different name, then you’re also required to register the trading name as a business name.

Be aware that registration of a business, company or domain name does not in itself give you any proprietary rights - only a trade mark can give you that kind of protection. Ensure you have exclusive use of your name now and in the future throughout Australia by registering your business name as a trade mark External link.

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