Our content policy guides our decisions about business.gov.au content. Please read our policy before you send us a content publishing request.
Our target audience
When we decide what content to publish, we focus on the needs of:
- people who want to start a business in Australia
- small-to-medium business owners in Australia.
We also publish content that's useful for:
- larger businesses in Australia
- people who provide services to Australian businesses, such as accountants, tax agents, business advisers, researchers, and business educators.
What we publish
We publish content that helps business owners to:
- plan, start, run, grow and exit a business in Australia
- find grants and assistance, advisory services and events
- meet government requirements and laws
- deal easily with all levels of government.
We provide general advice and information, direct users to other websites and resources for more detailed advice, and use examples to show how things work in practice.
We create checklists, guides and templates to help make the information practical.
Go to About business.gov.au for more on the aim of our website.
What we don't publish
Generally, we don't publish detailed, technical information about legislation or policy. If we do, we'll explain it in plain English and, where needed, link to the actual legislation or policy website.
We don't publish or link to content that:
- is (or is seen to be) political, such as media releases
- promotes (or is seen to promote) commercial products, services or organisations
- isn't useful to our target audience.
The business.gov.au manager has the final say on all listing requests.
Our search features
- our target audience can access or apply for
- are run, funded, partly funded, supported or sponsored by an Australian government agency (federal, state, territory, or local).
We sometimes also publish listings that are connected to a reputable non-profit organisation.
If you request a listing in our search features, make sure you have a web page we can link to that provides full details of the service, event or assistance and how it is supported by government. The business.gov.au manager has the final say on all listing requests.
Where we research and source our content
To create and source new content for business.gov.au we research the websites of:
- federal, state, territory, and local government agencies in Australia
- organisations that are funded, partly funded, sponsored or supported by government agencies
- industry or business associations that are reputable and well-known (the website must clearly state the aim of the association and what's required to become a member)
- non-profit organisations that are reputable and well-known (except when the website has excessive paid advertising).
We work closely with these agencies and organisations to make sure our content is correct and up to date, and often link to more detailed information on their websites.
To decide if a website, organisation, event, grant, or service is connected to a government agency, we look at whether the website:
- displays a government Coat of Arms or department logo
- has content that describes a relationship with a government agency (by way of funding, sponsorship or official support).
While we take care in what we link to from business.gov.au, we have no control over the content published on, or availability of, other websites. Please see our Disclaimer for more information.
How we write our content
To make sure our content is easy to understand for as many people as possible we:
- write in plain English
- use a friendly and informal tone
- keep it practical
- follow accessibility guidelines
- use words that our target audience understands.
Where and when we publish
To decide where we publish content, we look at what type of content it is and how long the content will be useful.
Content that's useful for a:
- short period of time is usually published in our News & features or on our social media channels. For example, reminders that tax returns are due.
- longer period of time is usually published in Plan & Start, Run or Exit. For example, advice on getting business loans.
If the content is about a grant, event or advisory service, we may also list it in one of our search features.
We usually complete publishing requests within two weeks. This depends on our workload and our publishing schedule. If you have a publishing request that meets this content policy, let us know as soon as possible so we can arrange a suitable publishing date.
The business.gov.au manager has the final say on where and when we publish content.