Our social media policy

Our social media content policy

Our social media content policy guides our decisions about the content we publish on business.gov.au’s social media channels. We only publish content that is run, sponsored by or affiliated with a federal, state or local government agency.

Why do we use social media?

We use social media to:

  • extend our reach
  • interact with customers
  • encourage peer-to-peer business support
  • humanise our brand
  • demonstrate excellence/leadership in Gov 2.0
  • increase accessibility and availability of our information.

Our target audience

When we decide what content to publish or share on social media, we focus on the needs of:

  • people who want to start a business in Australia
  • small-to-medium business owners in Australia.

We also publish content for the needs of:

  • larger businesses in Australia
  • people who provide services to Australian businesses, such as accountants, tax agents, business advisers, researchers, and business educators.

What we publish on social media

We publish content that helps business owners to:

  • plan, start, run, grow and exit a business in Australia
  • find grants and assistance, advisory services and events
  • understand and meet government requirements and laws
  • deal easily with all levels of government.

Generally, all content on the business.gov.au social media channels must include a link back to the business.gov.au website where people can find more information.

Go to our About page for more on the aim of our website and social media channels.

What we don't publish on social media

We don't publish, share or link to content that:

  • originates from a political figure (e.g. Ministers)
  • is (or is seen to be) political, such as media releases
  • promotes (or is seen to promote) commercial products, services or organisations
  • isn't useful or relevant to our target audience.

How we write our social media content

To make sure our content is easy to understand for as many people as possible we:

  • write in plain English
  • use a friendly and informal tone
  • keep it practical
  • use words that our target audience understands
  • use best practice social media principles.

How we source our social media content

To make sure our information is relevant for our target audience we write content that:

  • answers frequently asked questions from our Contact Centre
  • answers frequently asked questions from our social media community
  • is timely and trending
  • is requested by our community.

Where and when we publish

To decide which social media platforms we publish on, we look at what type of content it is.

The business.gov.au manager has the final say on where and when we publish social media content.

Here are some examples of where we would likely publish content:

  • Twitter - news, local event information, short updates, timely reminders.
  • Facebook - customer stories, business planning tips, videos, practical case studies.
  • LinkedIn - business tips, latest business news, information to help plan, start and run a business.

We usually complete social media publishing requests within two weeks. This depends on our workload and our publishing schedule.

If you have a publishing request that meets our content policy, let us know as soon as possible so we can arrange a suitable publishing date.

Making connections

We will build our social media networks and communities by connections with relevant government departments and business organisations.  

Also see the business.gov.au Disclaimer.

Link shortening

URLs may be shortened using link compressing sites to ensure simplicity for our customers and better use of Twitter's 140 character limit restriction.

Also see the business.gov.au Disclaimer.

Accessibility

business.gov.au aims to meet accessibility standards within the constraints of the social media tool or website we are using. For example, we provide content in plain and simple language and provide captions and transcripts for our videos.

Also see the business.gov.au Accessibility page.



Thanks for your feedback. If you have any ideas on how we can improve, we'd love to hear them.

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