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Barrett AUSA pod

The company designs and manufactures HF and VHF radio communications equipment, and has customers in over 150 countries globally.

Cameron Berg, Barrett’s Marketing Manager, said the marketing team at Barrett Communications had been working with TDA for many years to expand the company’s exposure at defence exhibitions globally.

“Many years back when we only attended a couple of exhibitions each year, we chose to partner with TDA to gain presence in new markets and increase our exposure through the opportunities that TDA offer as part of their exhibition package,” Mr Barrett said.

“Our marketing has changed considerably and now we are attending exhibitions at least once a month somewhere in the world.

“We still choose to partner with TDA as it allows us to investigate exhibitions we have not attended before to decide if we want to attend on a bigger scale again. In the case of AUSA, where the exhibition was heavily oversubscribed, we were able to gain attendance in a sold out exhibition.”