Quad charts are a quick and easy way to promote your company’s capabilities, products and services, and are a standard marketing tool overseas.
The quad chart is divided into four sections, in which you describe your:
- Products and/or capabilities:
- Describe the capabilities of your product and how it would provide new or enhanced benefits to the customer.
- Identify any relevant system specifications.
- Provide a picture of the product, if relevant.
- Provide production capacity.
- This is the most important part of the quad chart and should identify why this product is superior to your competitors.
- Describe the product’s world-leading capabilities.
- Describe the ability of the product to overcome problems.
- Key customers and/or key partnerships:
- Identify the organisations/companies currently using the product.
- Identify key partners/alliances.
- Quality accreditations and awards and contact details:
- Identify industry-specific standards and accreditations.
- Identify point of contact, company address, telephone, email and website address.
The CDIC can provide one-on-one assistance to develop your quad chart.