Secondary market research
What is secondary market research?
Secondary research is information and data that has already been collected and analysed by other sources. You can research your market by using information that has already been gathered, such as government statistics and trade publications.
Where to find secondary research
A prime point of contact for your secondary research is the Australian Bureau of Statistics (ABS) - Australia's official statistical agency. The ABS provides statistics on a wide range of economic and social matters. There are also a number of other federal and state governments that provide statistics you can use in your research.
The ABS Small Business Portal can help you to find the information you need to research your market, understand your customers and plan a business case.
Services available through the portal can also help you to understand your community, industry and other factors that may affect your small business.
Key features of the portal include:
- easy access to commonly used ABS products
- links to ABS publications containing data specifically on small business
- links to sources of non-ABS data that can be used to assist with business planning
- links to training, consultancy services and other useful information.
Using open government data
Open government data is free data that you can use in your business and can help you develop your products and services.
Examples of government open data
The government offers a range of open data. Some examples of government open data include:
- tax statistics
- all known trees in Wyndham
- Tasmanian road crash data
- locations of toilets through Australia.
Check out data.gov.au for more examples of government open data.
What to do...
- Undertake your own primary research using surveys or interviews, or through talking to your customers and other businesses.
- Visit the ABS Small business page for information on what services they provide for small business.
- Check out government statistics for a wide range of federal government statistics, including the Australian Bureau of Statistics.
- The Australian Taxation Office (ATO) has developed over 100 industry Small business benchmarks that you can use to compare your business' performance against similar businesses.
- Read industry factsheets to find out more about your industry, resources and benchmarks.
- Find out how well your business is performing against competitors by Benchmarking your business.
- See what statistical information is available from state and territory governments.