Create a social media team
Identify the roles and responsibilities of the people within your business that will be managing your social media channels.
In this section of your social media plan include:
- the role e.g. Social Media Manager/Administrator
- details of responsibilities e.g. develop and implement social media strategies, perform regular monitoring activities etc.
- percentage of time spent on social media
- name of the person responsible.
Consider who will monitor your social media tools and respond to enquiries if the person you have listed in unable to fulfil this task for a whatever reason (on leave, sick etc.). This is useful information to document in the Risk management section of your plan also.
Key personnel training
List your current/future staff and their training requirements around social media in your business. This may include job title, name of the employee, relevant skills and qualifications and training requirements (e.g. social media marketing course).
Your employees will need to be trained and have a good understanding of the procedures outlined in your Establish the rules section.
You may be required to recruit new employees to assist you with managing your social media presence. Consider the skills and experience you require for each task and document these against each role in your plan.
Read Employ people for more information about how to undertake the recruitment process.