Quad charts

Quad charts are a quick and easy way to promote your company’s capabilities, products and services, and are a standard marketing tool overseas.

The quad chart is divided into four sections, in which you describe your:

  • Products and/or capabilities:
    • Describe the capabilities of your product and how it would provide new or enhanced benefits to the customer.
    • Identify any relevant system specifications.
    • Provide a picture of the product, if relevant.
    • Provide production capacity.
  • Discriminators:
    • This is the most important part of the quad chart and should identify why this product is superior to your competitors.
    • Describe the product’s world-leading capabilities.
    • Describe the ability of the product to overcome problems.
  • Key customers and/or key partnerships:
    • Identify the organisations/companies currently using the product.
    • Identify key partners/alliances.
  • Quality accreditations and awards and contact details:
    • Identify industry-specific standards and accreditations.
    • Identify point of contact, company address, telephone, email and website address.

The CDIC can provide one-on-one assistance to develop your quad chart.

Thanks for your feedback. If you have any ideas on how we can improve, we'd love to hear them.

Please provide your comments in the feedback form.

You might also be interested in