Webinar Series: Social Media for your Business

Register for the Social Media for your Business webinar series.

  • Supported by: Department of Industry, Innovation and Science
  • Sessions: -
  • Event type: Webinar
  • Fee: Free

With more and more customers connecting to businesses online each year, social media is a useful tool to promote your products and speak to your customers. Not only does social media provide an additional channel to connect you to your customers, you can also use it to engage with them for feedback, and test new ideas and services.

Brought to you by the Australian Government’s Entrepreneurs’ Programme, this webinar series breaks down the principals of social media and how you can integrate social media into your business to maximise success.

  • Webinar 1: An Introduction to social media — 15 June 2017
  • Webinar 2: Social media for branding and public relations — 19 July 2017
  • Webinar 3: Social media for sales and lead generation — 8 August 2017
  • Webinar 4: Customer service and retention — 5 September 2017
  • Webinar 5: Growing social media trends — 16 October 2017
  • Webinar 6: Where to from here? — 13 November 2017
  • Webinar 7: Facebook strategies you should know to grow your business — Date to be advised
  • Webinar 8: How your business can benefit from LinkedIn — Date to be advised
  • Webinar 9: How other social media platforms can work for your business — Date to be advised

The Entrepreneurs' Programme provides quality advice and support to assist businesses to innovate and grow. Visit Entrepreneurs’ Programme for more information on services available to you through the programme.

Session List

Select the specific event you wish to attend from the sessions listed below

  • Webinar
    • Location: Webinar
      • Duration: 1 hour
    • Webinar 2 - Social Media for Branding and Public Relations

      People buy brands that they trust. During this webinar you will find out how Social Media can be used to drive your branding and public relations strategy. You will learn:

      • why social media is essential for your brand strategy
      • how to develop your social media voice
      • the role of social media in gathering information about your industry.
    • Register now
  • Webinar
    • Location: Webinar
      • Duration: 1 hour
    • Webinar 3 - Social Media for Sales and Lead Generation

      At this webinar you will learn about Social Media as a sales and lead generation tool. You will learn about:

      • matching the right social media platform to your type of business
      • different techniques and strategies to attract new customers
      • social media advertising and what options are available for your business.
    • Register now
  • Webinar
    • Location: Webinar
      • Duration: 1 hour
    • Webinar 4 - Customer Service and Retention

      At this webinar you will learn about the role of social media in customer service. You will find out about:

      • why you shouldn’t be frightened of Social Media as a customer service tool
      • what you can learn from your customers on social media
      • customer expectations, examples of good and bad customer service and the role of email lists in customer retention.
    • Register now
  • Webinar
    • Location: Webinar
      • Duration: 1 hour
    • Webinar 5 - Growing Social Media Trends

      During this webinar you will learn about the evolution of social media including growing trends. You will find out about:

      • the social media trends of 2016
      • growing trends in 2017 such as virtual and augmented reality and micro moments
      • the gap between early and late-adopting businesses and how this affects customers.
    • Register now
  • Webinar
    • Location: Webinar
      • Duration: 1 hour
    • Webinar 6 - Where to from here?

      At this webinar you will learn about:

      • reporting and measurement including tools you can use to track your social media campaigns
      • internal social media vs social media consultants - what’s right for your business?
      • content sites, the rise in shared media and user-generated content.
    • Register now

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