With the assistance of digital technology, Joanne Shepherd has been able to run her business from home so she can stay at home for her kids. MummActiv is a pregnancy nursing activewear and swimwear line so it was important for Joanne to tap into this niche market. Her digital marketing strategy focussed on this market and website traffic has increased. Joanne has also used digital tools to transform her sketches into digital designs so manufacturers can bring her visions to life.

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