Research your customers

You can collect customer data first-hand through email, online surveys, interviews, and talking directly to your customers. This kind of direct customer research can help you discover what their needs are, what they're willing to pay for different products and also anticipate demand for your products. Finding out how your customers think and behave, as well as their likes and dislikes can also help you better target your marketing efforts.

Using existing data on customers

If you've been in business awhile, you may already have tools and information on customers that could assist in your research.

Internal tools that may hold useful data on customer behaviour and purchase insights, could include your:

Example of how research can help

If, based on research, you find that your customers are looking for an affordable family-friendly restaurant, your business could draw on strategies that would cater to that need. Marketing is about working out what problems your business or product can help solve.

What to do...

  • Read about Understanding your customers for tips to help you better understand your customer base before starting, and to help you run and grow your business.
  • Find out more about building a social media presence.

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