Types of market research

There are two market research methods. These include primary and secondary market research.

Primary research

This is information you collect firsthand through surveys, interviews, and talking to customers and businesses. This kind of direct research can help you discover what your customers' needs are, how your business can improve, what you excel at and what practices other businesses are using.

Primary market research consists of qualitative and/or quantitative research methods. Read more about primary market research and the different methods you can use.

Secondary research

You can also research your market by using information that has already been gathered, such as government statistics and trade publications.

Read more about secondary market research including how to find and use research from secondary sources.

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