Social media budget

Developing your social media budget is an important aspect of your social media plan. You may wish to present your budget in table format with headings for each month and items listed in rows and columns.

In your budget, include the individual activities you will undertake whilst managing or marketing your social media tools or websites.

List these out with their allocated budget for each month of the specified period within your budget (e.g. 6 months or 1 year).

Examples of costs you may have listed in your social media budget could include:

  • in-app advertising
  • Search Engine Marketing (SEM) activities
  • online advertising
  • branding and artwork
  • giveaways and competitions
  • market research.

Download our Social media plan template and guide for an example of a working budget template to use in your social media plan.

See Marketing for more information on marketing activities you may choose to include when developing your strategy.

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