Marketing Plan Template and Guide

A good marketing plan helps you:

  • identify your customers
  • identify your competitors
  • develop a marketing strategy to make your business stand out.

Your marketing plan can form part of your business plan, and will help you to coordinate all your marketing efforts and ideas so you can market your business effectively. It'll also help you take a structured approach to develop products and services that meet and satisfy your customers’ needs.

Try our free Marketing Plan Template to get started!

Download our Marketing Plan Template and Guide

Download our MarketMyBiz app

Own an Android™ or iPad tablet? Our free MarketMyBiz tablet app guides you through creating a marketing plan.

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What to do...

  • Read about how to Develop your business plan to help you get starting in the planning process.
  • Read about Marketing to better understand marketing and your business.
  • Read Develop a marketing plan to help you write your own marketing plan, and for an alternative format of our downloadable template.

More marketing resources

Looking for more information to help you build a marketing strategy? Try some of these helpful resources:


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