Online product or service reviews

Online reviews are a popular way for consumers to find out more about the goods or services they buy from a business. As a business owner, you have a responsibility to not post fake or misleading reviews about your products or services on your website, or any other online review site.

Read the Australian Competition and Consumer Commission's (ACCC) Online reviews - a guide for business & review platforms to help you understand the law and avoid possible fines from posting misleading reviews online.

The guide gives practical suggestions to help you reduce the risk of misleading your customers:

  • be transparent about commercial relationships
  • don't ask others to write reviews about your business if they have not tried your products or services
  • removing or editing negative reviews can be just as misleading as posting a fake review.

It's important to remember that fake online reviews are in breach of the Australian Consumer Law.

Making sure reviews on your website aren't misleading can help you avoid unwanted fines and comply with the Competition and Consumer Act 2010.

Breaches of the Act can lead to penalties of up to $1.1 million.

What to do...

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