Country of origin food labelling

If you sell food in retail stores in Australia, new Country of Origin Labelling (CoOL) laws apply to your products from 1 July 2016.

Businesses will have time to adjust over a two-year transition period. This means food products packaged up until 1 July 2018 can be sold without the new labels.

The Australian Competition and Consumer Commission (ACCC) has published a guide called Country of Origin Food Labelling to help businesses comply with the new requirements.

March 2017 country of origin labelling for food forums.

Find out more about the information forums.

How to get the new labels

Your business will have two years until the new labels are mandatory but you can start designing your own new labels now, or use the Country of Origin Labelling online tool to generate labels for you.

To design your own new labels, you’ll need to:

CoOL Style Guide video





(Background music playing only)

[Text: This style guide is a guide only. Legal requirements are outlined in the Country of Origin Labelling Standard]

[Australian Government crest appears]

[Text: Australian Government]

[Text: Country of Origin Food Labelling]

[Text: Style Guide v1.0]

[Screen transitions to reveal new text]

[Text: Labels. There are two types of new country of origin labels: 1. Standard mark. 2. A country of origin statement.]

[Screen transitions to reveal new text]

[Text: Labels. 1. Standard mark. Three component label.]

[Text: Logo]

[Green triangle containing a yellow kangaroo graphic appears]

[Text: Bar chart]

[Green bar chart with yellow gauge appears]

[Text: Explanatory text]

[Text: Made in Australia from at least 60% Australian ingredients]

[Screen transitions to reveal new text]

[Green triangle containing a yellow kangaroo graphic, green bar chart with yellow gauge and explanatory text appears]

[Text: Made in Australia from at least 60% Australian ingredients]

[Text: The bar chart and explanatory text used will depend on the percentage of Australian ingredients claim being made]

[Screen transitions to reveal new text and graphics]

[Text: Labels. 1. Standard mark. Two component label.]

[Text: Bar chart]

[Green bar chart with yellow gauge appears]

[Text: Explanatory text]

[Text: Made in Australia from at least 10% Australian ingredients]

[Screen transitions to reveal new text and graphics]

[Text: Voluntary use on imported food]

[Text: Made in Vietnam from at least 50% Australian ingredients]

[Screen transitions to reveal new text and graphics]

[Text: Labels. 2. A country of origin statement]

[Text: Statement may need to be in a clearly defined box]

[Black box appears with Text: Produced in Mexico]

[Screen transitions to reveal new text and graphics]

[Text: Label Uses. Packaged products]

[Four graphics representing types of packing appear along with text below them]

[Text: Label can be anywhere on the package]

[Four green rectangles representing the food label appear in different positions on each of the packing graphics]

[Screen transitions to reveal new text and graphics]

[Three graphics representing canned products appear on a shelf with a sale label Text:$2.49 ea]

[Text: Optional point of sale label]

[One green rectangle representing a food label appears on the point of sale label]

[Screen transitions to reveal new text and graphics]

[Text: Label Uses. Unpackaged products]

[Two graphics representing fresh produce appear along with a sale label Text:$3.99/kg]

[Text: Unpackaged products must have a label displayed on or close to the product]

[Screen transitions to reveal new text and graphics]

[Text: Label Uses. Advertising and marketing material]

[Five graphics representing advertising on different media appear]

[Text: labels can be used in advertising for food products]

[Five green rectangles containing the Text: Ad appear on each of advertising graphics]

[Screen transitions to reveal new text and graphics]

[Two graphics representing fresh produce in a supermarket catalogues appear]

[Text: Labels associated to food products]

[Text: One common label when all products share the same information]

[Screen transitions to reveal new text and graphics]

[Text: Label colours]

[Two labels containing the kangaroo in triangle logo, bar chart and explanatory text appear. One label is in colour and the other is monotone]

[Text: Colour. Mono.]

[Screen transitions to reveal new text and graphics]

[Text: Minimum size]

[One label containing the kangaroo in triangle logo, bar chart and explanatory text appears]

[Text: Text should be legible. See the information standard for minimum label sizes]

[An eye with a dashed lined leading to a tick appears]

[Screen transitions to reveal new text and graphics]

[Text: Clear space]

[One label containing the kangaroo in triangle logo, bar chart and explanatory text appears]

[Text: 3mm clear space]

[A pink striped lined wraps around the outside of the label]

[Screen transitions to reveal new text and graphics]

[Text: Incorrect label usage]

[Text: For more information visit business.gov.au/foodlabels or call 13 28 46]

[A distorted label containing a bar chart and explanatory text appears]

[Text: Not recommended: distorted, stretched labels]

[A red circle with an angle line through it appears on top of the label]

[Screen transitions to reveal new graphics]

[A box appears with two labels on two of its sides]

[Text: Not allowed: Label split across the packaging]

[A red circle with an angle line through it appears on top of the box]

[Screen transitions to reveal new graphics]

[A label appears containing the kangaroo in triangle logo, bar chart and Text: Australian owned]

[Text: Not allowed: Incorrect explanatory text]

[A red circle with an angle line through it appears on top of the label]

[Screen transitions to reveal new graphics]

[A label appears containing the kangaroo in triangle logo and bar chart]

[Text: Not allowed: No explanatory text]

[A red circle with an angle line through it appears on top of the label]

[Screen transitions to reveal new graphics]

[A label appears containing the kangaroo in triangle logo]

[Text: Not allowed: Kangaroo in triangle logo stand alone]

[A red circle with an angle line through it appears on top of the label]

[Screen transitions to reveal new graphics]

[A label appears containing the kangaroo in triangle logo and Text: Made in Australia from at least 80% Australian ingredients]

[Text: Not allowed: No bar chart]

[A red circle with an angle line through it appears on top of the label]

[Screen transitions to reveal new text and graphics]

[Text: Country of origin labels and the Australian Made logo are different]

[Text: The Australian Made logo suite can no longer be used on any food products sold in Australia. Business will have two years to transition.]

[A kangaroo in triangle logo appears with Text: Australian Made]

[Text: For more information on the Australian Made logo visit australianmade.com.au]

[Screen transitions to reveal new text and graphics]

[Australian Government crest appears]

[Text: Australian Government]

[Text: Country of Origin Food Labelling]

[Text: Style Guide v1.0]

[End of Transcript]

How to get the new labels

To generate your new labels with the online tool, you'll need to answer a series of questions about your food product. This information will help you choose the right label. More information is available on the CoOL tool webpage.

Access our resources below to find out more about food labelling.


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