Country of origin food labelling

If you sell food in retail stores in Australia, new Country of Origin Labelling (CoOL) laws have applied to your products from 1 July 2016.

The reforms become mandatory on 1 July 2018 following a two-year transition period. This means food products packaged from 1 July 2018 must display the new labels.

The Australian Competition and Consumer Commission (ACCC) has published guidance on the new origin labelling rules for food to help businesses comply with the new requirements – Country of Origin Food Labelling. It has also released more general guidance covering both food and non-food products – Country of origin claims and the Australian Consumer Law. More information is available from the ACCC website.

How to get the new labels

The new labels will be mandatory from 1 July 2018 but you can start designing your own new labels now, or use the Country of Origin Labelling online tool to generate labels for you.

To design your own new labels, you’ll need to:

CoOL Style Guide video

CoOL Style Guide video transcript

How to get the new labels using the online tool

To generate your new labels with the online tool, you'll need to answer a series of questions about your food product. This information will help you choose the right label. More information is available on the CoOL tool webpage.

Questions in relation to interpretation of the new rules should be directed to the Australian Competition and Consumer Commission.

Access our resources below to find out more about food labelling.

Country of origin labelling for food forums

Country of origin labelling for food forums were held around Australia in March 2017.

Below you will find the slides from the presentation given at the forums, along with a fact sheet hand out:

View a video presentation with an accompanying voiceover:

Presentation video transcript


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