Innovation in my business

Innovation increases the likelihood of a business succeeding, however most people don't know where to start. People often think of innovating as just invention.

Innovation does not necessarily require a large budget or investment in Research and Development (R&D). It's also about new ideas and responding to new trends and market conditions, or making improvements to products and services that already exist.

Where can I get innovative ideas?

As a starting point for innovation, new ideas are needed. These ideas will form the basis for new products, services or processes which will satisfy a need, be the result of an opportunity or to solve a problem. Ideas can be sourced from any number of areas including customers or a problem you may have encountered.

When searching for new ideas, consider the following:

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