COVID-19: Find information about the JobKeeper Payment and other support for business on our coronavirus page. If your business is based in Victoria, you can find information about business restrictions on Business Victoria’s website. ×

Marketing tools and platforms can help you conduct your online promotion and retailing. By streamlining how you deliver targeted messages to your customer, it can help you achieve your business goals.

Some platforms will help you understand how to:

  • retain customers
  • keep customers and clients up to date
  • track your customers' purchasing behaviours
  • personalise messages to your customers

The type of platform and tool you use will depend on what you want to achieve.

Email marketing system


You can use an email marketing system to send updates to any of your customers, at any time, for any purpose. You use it to advertise your products or services. Or you can send them company updates and other news.

An email marketing system can help you:

  • stay connected to your customers
  • target email messages to specific groups of demographics of your customer base
  • measure the success of your emails with analytics

Marketing automation software


Marketing automation software platforms can help your marketing team be more efficient. They can allow you to market to many channels at the same time and to also automate repetitive tasks.

You can send out and track all your marketing messages from the one platform. You can use them for:

  • email campaigns
  • social media
  • websites
  • text messages

It can allow you to automate the sending of your marketing message for a specific time on a specific platform. Or it can be even more targeted. For instance, you can use it to send messages to customers on their birthday.

By having all platform data and information in the one place, you can be more effective when speaking to your customers. It is easier to maintain your brand and it can also save you time.

Social media management system


A social media management system allows you to manage all your social media from the one place. It will help you maintain consistency when speaking to the audience on each channel.

You may also be able to schedule social media posts ahead of time and then analysis the results. You can use both these features to help you better plan your social media communication.