Helping consumers understand the new CoOL on food products

Check out the Country of Origin Labelling (CoOL) advertising campaign...

woman in a supermarket looking at product label.

Do you sell food products in Australia? From 1 July 2018 it will be mandatory for many businesses to have new country of origin labels (CoOL) on food products they sell. Many businesses have already started implementing the labels. So to help raise awareness, an advertising campaign is underway to inform the public about the new labels and how they are being used on food products.

You may have seen or heard the advertising about the CoOL for food products on TV, radio, online, print and in shopping centres. You may also see demonstrations of the new labels in supermarkets around the country.

What businesses need to do

The new rules commenced 1 July 2016. There is a two-year transition period for businesses to implement the changes. From 1 July 2018, the new labels become mandatory. Food products packaged up until 1 July 2018 can continue to be sold without the new labels. Products labelled from 1 July 2018 must have the new labels.

Businesses required to adopt the new laws to sell food products, can use our CoOL online tool to help determine if your food product needs a label. If the new labelling laws apply to your food items, the online tool will find, customise and download the appropriate label for your food products.

Find out more:


Thanks for your feedback. If you have any ideas on how we can improve, we'd love to hear them.

Please provide your comments in the feedback form.

You might also be interested in