Create a social media action plan
Before you get started using social media, list the main actions / milestones you hope to achieve in the first months / year. For example, researching your competitors or completing your social media plan. Then, once you're more confident in social media, you can include things like website traffic numbers, friend / follower numbers or sales milestones.
In the action plan section, include the:
- activity / milestones for each social media tool / website
- date of expected completion
- person responsible for delivery of each milestone.