Write a social media plan

It is important to have a social media plan before you start using social media tools and websites in your business.

Why write a Social Media Plan?

Taking the time to write a social media plan is essential to ensure that using social media is beneficial in meeting your business and marketing objectives.

A social media plan can:

  • encourage you to consider the risks and benefits of each tool before investing your time (and money) in managing social media
  • help you determine how many employees will be needed to manage each tool and the skills and training required for each employee
  • ensure you document the milestones and what you expect success will look like in the future
  • form part of your overall marketing and communications strategy and link into your marketing plan.

What to do...

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