Promote your business

Marketing and promotion is essential for your business's survival and growth - it's about getting the right products, to the right people. Promotion and awareness can be achieved using various marketing activities including advertising, sales promotions, public relations, direct marketing and personal selling.

Your promotional strategy will be part of your marketing plan as a way of expanding your customer base and building awareness of your business, its products and services.

Before promoting your business

There are many things you’ll need to consider before promoting your business, including:

Your marketing and business plans

What are you hoping to achieve with your advertising or promotional campaign? Does the campaign align with your brand and your business goals and objectives?

Before you start any form of business promotion, you need to write down your goals and objectives to allow you to track and evaluate the success at the end of your promotional campaign. This will help you decide whether to take this approach or to trial different promotional activities in the future.

Your target customer

If you’ve been in business for a while, you should have a good understanding of who your target customers are. These are the people who you expect will buy the majority of your products and services. If you’re not sure who your target customers are then it’s a good idea to have a look at who is currently buying your products and services and find ways to make sure your promotional activities are reaching them.

Where to advertise or promote

How do your customers normally find you? Through the internet, social media, word of mouth, flyer, ad in a publication, online, on radio or TV? Find out how your current customers find you and use this knowledge to your advantage by targeting these areas.

Your budget

Advertising and promotion can be expensive. Make sure to pick options that will give you the best bang for your buck, while still reaching your target customers. Remember, the cheapest option is not always the best option! The best option will be whatever is most effective for your business. Some budget friendly advertising options include flyers, posters, social media and newsletters.

Find out more

  • Read our Advertising topic for information on advertising your business and promoting it online.
  • Learn how to develop a marketing strategy if you don't already have an overall marketing strategy.
  • Check out how to use social media for business and get your social media presence started.
  • Search Events for seminars about marketing near you.
  • Search Advisory Services to find a low-cost business adviser near you.
  • Consult an experienced business adviser, accountant or solicitor.

Thanks for your feedback. If you have any ideas on how we can improve, we'd love to hear them.

Please provide your comments in the feedback form.

You might also be interested in