Why do we collect information?
Gathering feedback and information from users about how they use the website helps us to provide the best possible experience of business.gov.au. The information helps us understand how you use the website, how you rate your experience and whether you would recommend the site to others. In turn, we can build a better picture of users and deliver all of the relevant information, assistance, forms and services you need.
What information do we collect?
Clickstreams are the paths a user takes when navigating a website and the internet in general. When you visit a business.gov.au site, our servers may record the following information for statistical purposes:
- where some users click, scroll or hover with their mouse
- the user's server (IP) address and machine name
- the location details such as longitude, latitude, city, region and country
- the date and time of visit to the site
- the top level domain name
- the pages accessed and documents downloaded
- the number of bytes transmitted and received for each request
- the previous site or page visited
- search terms used
- the type of browser used.
business.gov.au examines this information to determine the traffic through the server and to specific pages or applications. In order to deliver better services, we also perform statistical analysis to establish priorities and allocate resources.
No attempt will be made to identify users or their browsing activities except in the unlikely event of an investigation, where a law enforcement agency may exercise a warrant to inspect server logs. The statistics and log files may be preserved indefinitely and used at any time and in any way necessary to prevent security breaches and to ensure the integrity of the information supplied by the website.
A cookie is a short piece of data which is sent from a web server to a web browser on the user's machine when the browser visits the server's site. The cookie is stored on the user's machine, but it is not an executable program and cannot do anything to your machine. Whenever a web browser requests a file from the same web server that sent the cookie, the browser sends a copy of that cookie back to the server along with the request. In this way, the server knows you have visited before and can co-ordinate your access to different pages on its web site. A server cannot find out a name or email address, or anything about a user's computer, by using cookies. Cookies are essential in providing a seamless access to some online databases. business.gov.au uses first-party cookies to obtain session details for access to parts of our sites. Cookie information is not stored or collected by business.gov.au.
In addition to web server logs, we use Google Analytics, a web analytics service provided by Google Inc. ("Google"). Reports obtained from Google Analytics are used to help improve the efficiency and usability of this website.
Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
Google Tag Manager
We use Google Tag Manager, a digital marketing service provided by Google Inc. (“Google”). Reports obtained from Google Tag Manager are used to help improve the efficiency and usability of the website by measuring traffic and visitor behaviour to the business.gov.au website.
Google Tag Manager uses tags which are tiny bits of website code that allow us to measure traffic and visitor behaviour, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve our site. Google Tag Manager keeps track of a set of tags and tag-firing rules but it does not collect any personally identifiable information. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions to fire appropriate tags. The information generated about your use of the website (including your IP address) will be transmitted to and stored by Google on servers located outside Australia. Google is based in the United States of America (USA). Should you wish to contact Google, you can find contact details on Google's Contact us page.
The Department of Industry, Innovation and Science will only use personal information contained in the SmartForms to provide you with a Department of Industry, Innovation and Science service or programme.
business.gov.au uses a SmartForm Hosting Service provided by third party Avoka Transact Pty Ltd (Avoka). Avoka is not assigned any permission to access your personal information, however the Department may provide Avoka explicit approval to access data contained in the SmartForm for the sole purpose of incident diagnosis.
If you are providing information in a SmartForm to access a non-Department of Industry, Innovation and Science programme, for example a programme provided by another government agency, that information will not be accessed by Department of Industry, Innovation and Science employees or Avoka.
The only exception to this is where Senior Analysts within the Department of Industry, Innovation and Science require access to your information for the sole purpose of troubleshooting technical errors.
E-mail addresses and other personal information
business.gov.au will only record your e-mail address and personal information if you supply it to us, either by sending a message or completing and submitting a form.
business.gov.au hosts the SmartForms, ABN Lookup and Business Consultation websites.
The use of these applications requires the user to provide personal information. This information will be used only for the purpose for which you have provided it and will not be added to a mailing list unless you have asked us to. Nor will it be disclosed or redistributed unless it is authorised or required by an Australian law, court or tribunal order or you provide consent/permission to do so. In the case of SmartForms Services hosted for other parties (for example other government agencies), personal information provided by you will be dealt with as described under the SmartForms services section above.
Collection of personal information
Personally identifiable information about you is collected only when you knowingly and voluntarily submit it to us. It may be used for acknowledgement and training purposes or future reference unless we disclose other uses in this Privacy Statement or at the time of collection.
If you provide us with your email address, it will not be added to any other mailing list or disclosed without your consent.
When you use business.gov.au's social media pages, you are using an external site and are therefore bound by the privacy principles of that site. We encourage you to review the privacy policies of that site for further information. business.gov.au does not endorse, and is not accountable for, any views expressed by third parties using that site.
business.gov.au records all information posted to the business.gov.au social media channels and uses that information for the purpose of administering the channels, for record keeping and for considering and/or addressing any comments made. No attempt will be made to further identify social media subscribers except where requested and authorised by law.
Sharing our content through social media