Which origin label do I use?


The specific origin label required for your food product will be determined by whether it:

  • is a priority or non-priority food
  • was grown, produced, made or packed in Australia

There are two types of origin label:

  • the standard mark
  • a country of origin statement

Standard mark


The standard mark has three components:

  1. kangaroo logo – tells consumers the product was grown, produced or made in Australia
  2. bar chart – tells consumers the proportion of Australian ingredients, by ingoing weight
  3. text – clarifies the origin, the bar chart and the minimum Australian content

The standard mark must be in a clearly defined box.

Examples of the standard mark:

Sample label showing Kangaroo icon, bar chart and the text Made in Australia from at least 90% Australian Ingredients Sample label showing a bar chart and the text Packed in Australia from at least 70% Australian ingredients. Sample label showing a bar chart and the text Grown in France Packed in Australia. Sample label showing a kangaroo triangle symbol, barchart and the text Grown in Australia.

There are three variations of the standard mark:

Three component standard mark


The three component standard mark is mandatory for priority foods grown, produced or made in Australia and includes:

  • Kangaroo logo
  • Bar chart
  • Text

Example of the three component standard mark:

Sample label showing a kangaroo symbol, bar chart and the text Made in Australia from at least 70% Australian ingredients.

Three component standard mark templates


The three component standard mark can be modified for both portrait and landscape formats.

Please note: To edit these files you will need editing software such as Adobe Illustrator or Adobe Acrobat Pro.

Grown in, Produced in, and Made in Australia label templates - landscape

Grown in, Produced in, and Made in Australia label templates - portrait

Two component standard mark


The two component standard mark is required for most priority foods that are packed in Australia. Imported foods containing Australian ingredients may also use the two component standard mark. This label includes:

  • Bar chart
  • Text

Example of the two component standard mark:

Sample label showing a bar chart and the text Packed in Australia from at least 70% Australian ingredients.

Two component standard mark templates


The two component standard mark can be modified for both portrait and landscape formats.

Please note: To edit these files you will need editing software such as Adobe Illustrator or Adobe Acrobat Pro.

Packed in Australia label templates - landscape

Packed in Australia label templates - portrait

Country of origin statement


A country of origin statement is a text explanation of where the food product came from. Products that can’t use or do not need to use the three- or two-component standard mark use a country or origin statement.

Imported priority foods must, as a minimum, carry a country of origin statement in a clearly defined box (the box is not required if the food is being sold unpackaged).

Example of a country of origin statement in a clearly defined box below:

Sample label showing text Made in China

The outline box is not required on imported non-priority food products. Example of label for imported non-priority food product: Product of Norway

Country of origin statement with clearly defined box templates


Please note: To edit these files you will need editing software such as Adobe Illustrator or Adobe Acrobat Pro.

Country of origin statement label templates - landscape

Country of origin statement label templates - portrait

What do the claims mean?


Grown in, Produced in, and Made in Australia


  • Grown in Australia claims apply only when all ingredients are Australian.
  • Produced in Australia claims apply only when virtually all ingredients are from, and virtually all of its major processing occurred in Australia.
  • Made in Australia claims apply when the product underwent its last substantial transformation in Australia, regardless of the origin of its ingredients.

A food has been substantially transformed in a country when the end product is something fundamentally different to all of its imported ingredients.

Examples of the standard mark where the product has been grown, produced or made in Australia:

Sample label showing a kangaroo triangle symbol, barchart and the text Product of Australia. Sample label showing a kangaroo triangle symbol, barchart and the text Grown in Australia. Sample label showing a kangaroo symbol, bar chart and the text Made in Australia from at least 70% Australian ingredients.

Australian products with minor processing overseas


The standard mark for food products that were grown, produced or made in Australia and went overseas for some minor processing, require:

  • the kangaroo logo
  • a bar chart indicating the percentage of Australian ingredients
  • text to confirm the origin claim, with bracketed text that describes the overseas minor processing and where it occurred (e.g. Shelled, sorted and packed in Fiji)

See the example of the standard mark for Australian products with minor processing overseas:

Sample label showing a kangaroo triangle symbol, bar chart and the text Grown in Australia (shelled, sorted and packed overseas)

Packed in Australia


Where a priority food with ingredients from different countries is packed in Australia without substantial transformation (that is, the imported food undergoes only packaging or minor processing in Australia, such as sorting, slicing, canning, reconstitution or crumbing), the standard mark requires:

  • a bar chart
  • text stating ‘Packed in Australia’ and indicating the minimum percentage of Australian ingredients

The example below shows the standard mark where the product is packed in Australia with Australian ingredients:

Sample label showing a bar chart and the text Packed in Australia from at least 70% Australian ingredients.

If the priority food in the package is grown, produced or made in a single overseas country (including food substantially transformed in a single country using ingredients from other countries) and then packed in Australia, either:

  • the food can be labelled in the same way as an imported product by stating where the food was grown, produced or made
  • in addition to stating where the food was grown, produced or made, the label may include a statement that the food was ‘Packed in Australia’ – but in this case it must include the two component standard mark with a bar chart and text indicating the proportion of Australian ingredients, within a clearly defined box

See examples below that show country of origin labelling where the product is grown, produced or made form a signle overseas country:

Sample label showing text Made in ChinaSample label showing bar chart and the text Made in China from at least 50% Australian ingredients Sample label showing bar chart and the text Made in China from at least 50% Australian ingredients Packed in Australia Sample label showing a bar chart and the text Grown in France Packed in Australia.

Highlighting the Australian ingredients


Imported products with Australian ingredients


Australian content may be highlighted on imported food products. These labels will need:

  • a bar chart
  • text indicating the country the product was ‘made in’ and the minimum percentage of Australian ingredients

See the example of the standard mark for imported products that highlights Australian content:

Sample label showing a bar chart and the text Made in Vietnam with at least 50% Australian ingredients.

Varying percentages of Australian ingredients


Labels for food products where the percentage of Australian ingredients varies throughout the year, may require:

  • the kangaroo logo
  • bar chart showing the average percentage of Australian ingredients
  • text confirming the average proportion of Australian ingredients
  • text indicating how to obtain more information

See the examples of the standard mark showing average Australian ingredient percentages below:

Sample label with kangaroo and bar symbol, text Made in Australian ingredients sources vary average 60% Australian ingredients and phone details Sample label with bar chart and text Packed in Australia ingredient sources vary average 40% Australian ingredients, and web details.

Highlight specific ingredients


Specific ingredients in a food product may be highlighted. These labels require:

  • the kangaroo logo if the product was grown, produced or made in Australia
  • a bar chart showing the minimum percentage of Australian ingredients
  • text confirming the minimum percentage of Australian ingredients (if not 100%)
  • text highlighting the ingredient (must be sourced from one country only)

See the examples of the standard mark that highlights specific ingredients below:

Example label showing a kangaroo symbol, bar chart and the text Australian peas. Sample label with kangaroo symbol, bar chart and text Made in Australia from at least 20% Australian ingredients with Canadian ham.

CoOL style guide


If you intend to design your own CoOL labels, we recommend adhering to the CoOL style guide. The guide provides information on:

  • label components
  • label placement
  • label colours
  • minimum sizes
  • clear space
  • incorrect label usages

Download the Country of Origin Food Labelling style guide

Video: Country of Origin Food Labelling

Time: 0

This video provides an overview of how to design and apply the food label.