COVID-19: Find information and support for business on our coronavirus page. If your business is based in Victoria, you can find information about business restrictions on Business Victoria’s website.

Business names explained

A business name is the name your business operates under.

Your business name identifies you to your customers and allows you to differentiate yourself from your competitors. A business name helps your customers to make an emotional connection to your business and brand.

If you haven't decided on a business name yet, read our tips on how to choose one.

Register your business name

You can apply for a business name and other key business registrations through the Business Registration Service. Before you register, make sure you have:

  • identified your business structure
  • an Australian business number (ABN) or ready to apply for one
  • checked your business name is available
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Check which other licences and permits you may need.