Social media

Social media includes online communication channels where you can interact with your customers and share information in real time. These channels can help you reach your present and potential customers, create online communities and sell and promote your products and services. Popular social media services such as Facebook, Twitter, LinkedIn and YouTube, can be used to:

  • expand your networks
  • increase market reach
  • collaborate with people on a larger scale.

Why use social media for your business?

Social media can help you engage with your customers, generate conversation and find out what people are saying about your brand and business.

You can also use social media for advertising, promotional giveaways and mobile applications.

Not all social media platforms will be right for your business. You can save time and effort by using social media tools that your customers use.

Benefits of social media

There are many ways in which social media can benefit your business and help you connect, engage, and grow, such as:

  • increase your brand exposure and awareness
  • build customer loyalty
  • reduce marketing costs
  • increase sales
  • allow you to keep an eye on the competition.

It's easy to get carried away when using social media in your business. It's wise to tread carefully and be aware of both the pros and cons before you start.

Create your social media strategy

The key message for any business is that doing the ground work before you start is critical to a successful social media presence. By developing your social media strategy you're able to:

  • create compelling content
  • engage with your customers at the right time
  • generate sales.

A social media strategy describes how your business will use social media to achieve its communications aims and the social platforms and tools to achieve this. Don't over overwhelm your customers with unnecessary posts. Remain focused on reaching your specific goals and tailor your messages around these.

Check out our social media tips and resources to learn more about how to implement social media into your business.

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