Marketing tools and platforms can help you conduct your online promotion and retailing. By streamlining how you deliver targeted messages to your customer, it can help you achieve your business goals.

These tools and platforms can help you:

  • retain customers
  • keep customers and clients up to date
  • track your customers' purchasing behaviours
  • personalise messages to your customers.

The type of platform and tool you use will depend on what you want to achieve.

Email marketing system


Email marketing systems are platforms that can help you send and schedule emails to you customers. You can use them to send emails advertising your products or services or to keep your customers informed of company updates and other news.

Use an email marketing system to help you:

  • stay connected to your customers
  • target email messages to specific groups of demographics of your customer base
  • measure the success of your email campaigns with inbuilt analytics.

Marketing automation software


Marketing automation software platforms can help your marketing team be more efficient. They can allow you to market through multiple channels at the same time and automate repetitive tasks.

You can send out and track all your marketing messages from the one platform. You can use them for:

  • email campaigns
  • social media
  • websites
  • text messages.

Through a marketing platform, you can automate your marketing message to send at a specific time on a specific platform. You can also use them to create a more targeted experience for your customers, such as sending out messages to customers on their birthday.

By having all your platform data and information in the one place, you can be more effective when speaking to your customer and maintaining your brand.

Social media management system


A social media management system allows you to manage all your social media platforms from the one place. It will help you maintain consistency when speaking to your audience on each channel.

You may also be able to schedule social media posts ahead of time and then analyse the effectiveness of your posts. You can use both these features to help you better plan your social media communication.