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Choose a location

The location of your business can be an important factor in its success. When choosing a location, carefully assess the right environment for your business.

When starting out, you'll need to decide where you'll conduct business. Unless you're a completely home-based business, this will require buying or leasing a business premises. Each business has different requirements and it's important to consider your business needs and priorities when deciding on the type and location for your business premises.

For example, a location may be ideal for your business because:

  • your suppliers or distributors are nearby
  • it's a known centre for the products or services you are providing
  • many of the people who work or live in the area are your business' target audience
  • businesses in the area complement yours (for example, a children's clothing shop could benefit from a childcare centre or toy shop nearby)
  • the costs of buying or leasing in the area are affordable and meet the needs of your business
  • it's a growing business hub with many opportunities in the near future.

For statistics in local areas, try Community Profiles on the Australian Bureau of Statistics website.

Tips when choosing a location

  • Research different locations. Gather information about the demographic and economic characteristics of the areas you're interested in.
  • Find out about other businesses in the area. Other local businesses that might complement your business' product or service.
  • Research your competitors. Find out where they are located and the type of premises they use to sell products and services.
  • Contact local councils. Find out more about the area, any future or planned development, zoning, rates and business activity in the region.
  • Consider the current and future needs of your business. Make sure you've got an up-to-date marketing plan and that your chosen location is in line with your business goals and objectives.

Types of business premises

The type of premises will depend on your business. For example, if you sell products, this can involve deciding the best location to set up a retail shop and exploring the buying or leasing property options available in that area.

Or if you provide professional services, you might choose long or short-term leasing options depending on your business needs, to allow you to conduct your customer and business meetings from a central location.

Examples of business premises include a:

  • warehouse, manufacturing plant or storage facility
  • retail premises
  • home office, typically used by home-based business
  • shared commercial office or hub
  • temporary premises, such as a market stall or pop-up business.

Steps when choosing your business premises

Here are some suggested steps to help you when deciding whether to buy or lease a business premises:

  1. Decide if you want to buy or lease a business premises.
  2. Choose a location.
  3. Find a business premises - this includes things to consider when inspecting a potential premises.
  4. Organise the purchase or lease of the premises.

When choosing a business premises, make sure you also consider the future needs of your business as you grow and expand. It's important to seek financial and legal advice before signing any contract to avoid expensive misunderstandings that could cost you your business.

Changing your business premises

Are you running out of space for your stock? Or maybe you’re just not reaching your ideal customers anymore?

If you’ve been in business for a while, you may need to consider moving your business to a location that meets changes in your business’s needs.

Why relocate your business?

  • To be more convenient for your customers: If your business relies on strong foot traffic for purchases, like a boutique store or a takeaway food shop, it’s important that your location is relevant to your target market. Do some research to help your understand your customers.
  • To lower your business costs: Moving your business to more affordable location may be the best option to help you cut costs on rent and increase your profits.
  • You need more space: Is your business bursting at the seams? Or maybe you no longer have enough parking space for your customers? If your business is growing, you may need to consider relocating your business to a bigger location.

Tip: don’t forget, when you relocate your business you will need to notify the government of your new business address.

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