Sources of finance: Debt vs. Equity finance

Before you decide on a finance option and visit a lender or investor, it's a good idea to see what's available. Two of the main types of finance available include:

  • Debt finance - money provided by an external lender, such as a bank, building society or credit union
  • Equity finance - money sourced from within the business.

Once you know how much finance you need, it's important to know your options. Knowing who to approach for finance can help you find the best finance option for your business. It can also give you several alternatives if traditional finance options fail.

See the list below for some common sources of debt and equity finance:

Debt Finance

  • Financial institutions

    Banks, building societies and credit unions offer a range of finance products with both short and long-term finance solutions. Some products include business loans, lines of credit, overdraft services, invoice financing, equipment leases and asset financing.    

  • Retailers

    If you require finance to purchase goods such as furniture, technology or equipment, many stores offer store credit through a finance company. Generally, this is a higher interest option and suits businesses that can pay the loan off quickly within the interest-free period.    

  • Suppliers

    Most suppliers offer trade credit that allows businesses to delay payment for goods. Trade credit terms often vary and may only go to businesses that have a reputable connection with the supplier.    

  • Finance companies

    Most finance companies offer finance products via a retailer. Finance companies must have a registration, so before you obtain finance check the professional registers on the Australian Securities and Investments Commission (ASIC) website.

  • Factor companies

    Factor companies offer a form of finance where they purchase a business' outstanding invoices at a discount. The factor company then chases up the debtors. While factoring is a way to get quick access to cash, it can be quite expensive compared to traditional financing options. 
  • Family or friends

    If a friend or relative offers you a loan, it's called a debt finance arrangement. If you decide on this option, carefully consider how this arrangement could affect your relationship. 

Equity Finance

  • Self funding

    Often called 'bootstrapping', self-funding is often the first step in seeking finance and involves funding purely through personal finances and revenue from the business. Investors and lenders will both expect some amount of self-funding before they agree to offer you finance.

  • Family or friends

    Offering a partnership or share in your business to family or friends in return for equity is often an easy way of obtaining finance. However, consider this option carefully to ensure your relationship is not adversely affected.

  • Private investors

    Investors can contribute funds to your business in return for a share in your profits and equity. Investors such as business angels can also work in the business providing expertise or advice as well as funds. 
  • Venture capitalists

    Venture capitalists are usually large corporations that invest large sums in start-up businesses with the potential for high growth and large profits. They typically require a large controlling share of the business and often provide management or industry expertise.

  • Stock market

    Also known as an Initial Public Offering (IPO), floating on the stock market involves publicly offering shares to raise capital. This can be a more expensive and complex option and carries the risk of not raising the funds needed due to poor market conditions. 
  • Government

    In general, the government doesn't provide finance for starting up or buying a business. However, you may be suitable for a grant, such as business expansion, research and development, innovation or exporting.

  • Crowdfunding

    Some social media websites offer entrepreneurs a crowdfunding platform for their product prototypes or innovative projects. It involves setting a funding goal, providing project and budget details and inviting people to contribute to a startup capital pool.

Find out more

Thanks for your feedback. If you have any ideas on how we can improve, we'd love to hear them.

Please provide your comments in the feedback form.

You might also be interested in