COVID-19: Find information about the JobKeeper Payment and other support for business on our coronavirus page. If your business is based in Victoria, you can find information about business restrictions on Business Victoria’s website. ×

Update your marketing plan


If you have a marketing plan, consider updating it to suit the situation under the coronavirus. It’s especially important to focus on keeping customers loyal to your business. 

  • Increase digital marketing – many people are now working from home and spending more time online.
  • Be empathetic – this is a challenging time for all of us, recognise this in your messaging and tone of voice.
  • Be relevant – this is not the time to post about event planning or travel products.
  • Keep your customers updated – let them know what your business is up to and about any changes to your products and services.

Get some tips on what to include in a marketing plan.

Revisit your emergency management and recovery plan


If you already have a business continuity plan that’s based on our emergency management and recovery plan template, now is a good time to revisit it. It includes information that might help you market your business as it recovers from COVID-19.

Use online marketing


Under COVID-19 restrictions, online marketing is an effective way to promote your business and engage with your existing customers. There’s a range of options, each with its own benefits.

Social media

Social media is a quick and easy way to promote your business and provide updates on what you’re up to during COVID-19.

Learn more about using social media.

Email and text messages

These are good ways to engage with your existing customers.

  • Keep customers updated on your business under COVID-19.
  • You may wish to send out promotions or offer gift cards – just make sure to check the new gift card laws first.

Website

Use your website to provide up-to-date information on your business such as:

  • opening hours
  • any changes to your products or services under COVID-19
  • how you’re keeping customers safe during COVID-19

Get help with digital marketing

ASBAS Digital Solutions provides low cost, high quality advice on digital solutions to meet your business needs. Their advisers can help you with:

  • social media and digital marketing
  • websites and selling online
  • using small business software
  • online security and data privacy
  • general business help during COVID-19

Need more?

Learn what to do when setting up a business website.

Read about looking after your customers during COVID-19.